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Case Study - Method - Tesla and Artificial Intelligence

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 After reviewing literature regarding the Tesla company it can be said that Tesla is the highest rated company for self driving and electric vehicles which stands out from other car manufacturers, Tesla dominates market control and technological advancements and it has gained huge popularity over the years due to its innovative products that had global influence and has shown the world new potentials, it also used artificial intelligence in creative ways to its full potential and to grow itself and become successful and make innovative product, it is for these reasons that Tesla was chosen as subject of this case study in relation to the main project theme artificial intelligence, Artificial Intelligence has the potential to change the world . Tesla is applying it heavily when it comes to advancements in autonomous driving systems. Moreover, according to Elon Musk, it will also be used in other areas going forward,
Image from Tesla website

Tesla is using computer vision, machine learning, and artificial intelligence for its Autopilot system and Full Self-Driving Beta technology (FSD), however, now it's more clear that the automaker will also use it for many other practical applications (InsideEvs, 2021) . Tesla's AI ides are endless and bring forward many opportunities to advance new understanding about AI, after all If AI can eventually successfully drive a car, there's no reason it can't operate windshield wipers, manage heat and defrost functions, memorize and apply in-car settings, such as seating position, and much more. 

Tesla company's background and the relationships it had with similar fields is a major reason behind its success, Elon Musk the CEO of Tesla went from knowing nothing about building cars to running the world’s most valuable automaker in the space of 16 years, he forged alliances with firms that had the technology which Tesla lacked and learned from them and hired their most talented people(Reuters, 2021) Tesla is quiet dependent on suppliers and other companies and this actually helped them become successful at first, and now it is striving to become a fully self-sufficient company, here is the list of tesla suppliers: 

AGC Automotive: windshields

Brembo: brakes

Fisher Dynamics: power seats

Inteva Products: instrument panel

Modine Manufacturing Co.: battery chiller

Sika: acoustic dampers

Stabilus: liftgate gas spring

ZF Lenksysteme: power steering mechanism

Other alleged suppliers include ADAC, ABC Group, Angell-Demmel, Argent, Gentex, Harada, Hitachi Cable America, Hope Global, MacLean-Fogg, Magna International, Methode Electronics, Multimatic, Panasonic, Plastomer, PSM International, Riviera, T1 Automotive, Zanini Auto Group, TXU Corp., Universal Logistics Holdings, Inc., Affinia Group Intermediate Holdings Inc., Lithium Exploration Group, Inc., U.S. Lithium Exploration Group, Inc., Niocorp Developments, Ltd., Rare Element Resources, Ltd., Burlington Northern Sante Fe Corp., Cooper Industries, Ltd., Clarcor, Inc., Dana Corporation, DELPHI CORPORATION, Flowserve Corp., NextEra Energy, Inc., Harman International Industries Inc., Lightwave Logic, Inc., Molex Inc., Metaldyne Performance Group Inc., Nortek, Inc., ROHM AND HAAS COMPANY, Searchlight Minerals Corp (Investopedia, 2021) New battery cell designs, chemistries and manufacturing processes are just some of the developments that would allow Tesla to reduce its reliance on its long-time battery partner, Japan’s Panasonic, people familiar with the situation said (Reuters, 2021). Musk’s goal has been to learn enough from partnerships, acquisitions and talent recruitment to bring key technologies under Tesla’s control, this is said by people familiar with Tesla’s strategy. The number of suppliers that that Tesla relies on is huge, however this helped the company to become what it is today and as previously stated Tesla is working on its way to become a self-sufficient company,

Tesla is determined to reshape the world by their AI inventions are providing top-notch services to the global market efficiently,  Tesla has completed a Tesla gigafactory in China which will start to officially produce vehicles from 2021. Tesla has also planned to put up with 1,000 superchargers in China along with the factory. Elon Musk has determined to capture the best place of technology, China, to enhance the productivity of electric vehicles for the global market(AnalyticsInsight, 2021).


Reference: 

Investopedia (2021) Who Are Tesla's (TSLA) Main Suppliers? Available at: https://www.investopedia.com/ask/answers/052815/who-are-teslas-tsla-main-suppliers.asp (Accessed: 30/05/2021)

Reuters (2021) The Musk Method: Learn from partners then go it alone Available at: https://www.reuters.com/article/us-tesla-batteryday-technology-insight-idUSKBN2680K4 (Accessed: 30/05/2021)

AnalyticsInsight (2021) Elon Musk is successful in completing impossible missions with the latest AI inventions. Available at: https://www.analyticsinsight.net/transforming-the-world-with-his-latest-ai-inventions-elon-musk/ (Accessed: 30/05/2021)

InsideEvs (2021) Musk Reveals Details Related To Tesla's Artificial Intelligence Available at: https://insideevs.com/news/500502/tesla-artifical-intelligence-future-musk/ (Accessed: 30/05/2021)

Tesla (2021) Picture available at: https://www.tesla.com/autopilotAI (Accessed: 30/05/2021)

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