Case Study - Introduction - Tesla and Artificial Intelligence

Tesla is an electric vehicle company founded in 2003 by Elon Musk and a group of engineers, in contrast to traditional vehicles that use fossil fuel gas as main energy supply, Tesla uses electricity and it is the company's specialization and vision, additional specialization of the Tesla company is its autonomous driving capability (Liu, 2021). Tesla uses lithium ion (Li-ion) batteries to power their vehicles, the battery system in vehicles weighs about 408 KGs and they consist of 6831 individual (Li-ion) cells (Tesla, 2021). Right after they launch of the company in 2003, Tesla underwent rapid market development to become a 2.3 trillion dollar automotive company in the world (Liu,2021). Xaltius (2021) states that Tesla company uses unsupervised machine learning to allow the feature of autonomous driving and additionally with the help of autopilot technology which is built on principles of deep neural networks. The objective of this case study will be to examine how Tesla uses Artificial Intelligence in its different aspects of the company from the infotainment system to most importantly the autonomous driving and also look at the deep learning systems behind their technology, analyze why Tesla is the best in the field of self driving cars and evaluate their approach. Hopefully, the result of analysis can provide readers useful information in the artificial intelligence topic and expand their knowledge in the topic, and specifically make them learn how AI is used in autonomous driving in the hands of the best in this specific category.

Reference:

Liu, S. (2021) 'Competition and Valuation: A Case Study of Tesla Motors', IOP Conference Series: Earth and Environmental Science, 692(3). doi: 10.1088/1755-1315/692/2/022103

Tesla (2021) A bit about our batteries. Available at: https://www.tesla.com/blog/bit-about-batteries (Accessed: 27/05/2021)

Xaltius (2021) Artificial Intelligence in Tesla Vehicles, Available at: https://xaltius.tech/artificial-intelligence-in-tesla-vehicles/ (Accessed: 27/05/2021)

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