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Case Study - Discussion - Tesla and Artificial Intelligence

 Previous findings regarding Tesla company and its use of AI mean that Tesla is using AI to its advantage and it is what helped the company succeed and become the highest rated electric vehicle company and they also suggest that it has humongous potential to influence to our plant and change the world's view towards AI. it is important for more companies to follow the path of Tesla and it used AI to build innovative products and to have such impact on earth, if more and more companies start implementing AI to their products and this can lead the world to experience a new 5th industrial revolution which will completely change the world to an era that is futuristic looking with AI and robots everywhere just like it is envisioned by predictors. These findings can be related to similar companies who use AI such as the car company Waymo that uses artificial intelligence to produce autonomous vehicles, according to CNBC (2019) the self-driving car company Waymo has built the world’s smartest vehicles with access to the world’s best artificial intelligence, this suggests that Waymo's success can be attributed to its use of artificial intelligence. This not only applies to car companies, it applies to all companies, an example of success due to AI is a music company spotify that uses AI to make recommendations and it is what set them apart from other companies and made them successful, Ugarte (2020) in his blog titled "Why is Spotify so successful" states that the brilliant use of AI is a huge factor, and numerous other companies can relate their success to the use of AI such as Google, Amazon and NVIDIA...   

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It also important to discuss the Tesla company since it is the company that does best at utilizing AI to its full potential and has vision to push the limits of AI and use it to change the world, this helps people and potential future entrepreneurs develop the mindset that AI is useful and can immensely develop the world and change it completely and make life much more easy. AI is helpful in many cases it can advance areas that help humans such as medical area and science, it can also perform dangerous jobs, make human accidents more rare and make more free time for humans in addition to lifestyle improvements (Segars, 2017)

Alternative explanations: Alternatively, the findings of Tesla's success can be due to virtue of its gigafactories and mass marketing and beautiful innovative designs and the popularity of the CEO. 

Limitations: This study is limited for case study on tesla cars and use of AI, it has number of limitations, primarily its sources and research as they are only secondary and research of others and it does not provide any information from primary research.

Suggestions: 

- Other areas of research suggested can be in relation to the computer vision AI that Tesla uses in its cameras or the deep learning part of its autonomous driving. 

- Cyber security sector of Tesla, since the company makes security codes to be safe, however they can be hacked as Ausick states that any computer device can be hacked even the advancement of technology in tesla cars can be hacked.

- The technological advancement in cars can be confusing and can cause problems, so improvement should be made for simple instructions manual. 





References: 

Segars, S. (2017) AI Today AI Tomorrow

Ugarte, R (2020) Why Is Spotify so Successful (Or Lessons From a $46 Billion Business) Available at: https://rubenugarte.com/why-is-spotify-so-successful/ (Accessed: 31/05/2021)

CNBC (2019) Waymo’s self-driving tech needs one big thing to succeed: More humans. Available at:https://www.cnbc.com/2019/08/17/alphabet-waymo-self-driving-tech-needs-more-humans.html (Accessed: 01/06/2021)

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